Lois Jewelry
Lois Jewelry
Branding
2021
Lois Vintage Jewelry is a brand built around the daily ritual of dressing with intention. Named for Lois Elaine, my grandmother, the brand honors a woman known for choosing her accessories by mood every single day. The goal was to position the business beyond a typical jewelry shop and into something more expressive and personal. A color palette pulled from what Lois Elaine herself commonly wore, bold custom patterns, and captivating product photography all come together to celebrate the joyful freedom of using jewelry to complete an outfit and match the moment.









